Why our Coffee Tastes so Good
Why all the hubbub? Coffee tastes like coffee, right? Well, back in the day that
coffee was merely a caffeine-delivery vehicle and people were stoic about the flavor.
today, drink a cup of instant brew and you've tasted the watery lot. But we're convinced
coffee - just pure, brilliant coffee - can bring sensory pleasure
on a par with fine wine
or artisan chocolate. Not everybody wants a full-blown culinary experience first thing
morning. That doesn't mean you have to settle for manufactured coffee product of
origins. Here's how we're turning out brew that turns people on.
Focus on Coffee
It's all we do and we obsess about it. That's right, we get inspiration and professional
satisfaction by working with beans. Baristas, roasters, trainers, managers - we're
full of coffee nuts. And our customers are fanatics.
If we burn a roast or botch a
drink we hear about it. It's a team effort and the goal is clear: get the coffee
right. We're not
developing a line of canned latte sodas or espresso bubble gum to hawk on convenience
store shelves. We just do coffee, farm to cup.
Begin with Beans
Our coffee list is shaped in the quiet of the cupping room, where we try to achieve
with our senses by tasting samples from around the world. You can't really disguise
beans with a roasting trick or slick advertising. Quality coffee (the beverage) starts
quality coffee (the beans). Since all beans are not created equal,
tasting what we serve and sampling new harvests. We get enthused about sustainable,
fairly traded, and organic brews; small lots from family farms; relationship coffee;
award-winners like Cup of Excellence that pay premium rates to farmers.
Roast in Small Batches
Artisan Roasting is gourmet cooking. A human, not a machine, runs the roast and treats
one small portion at a time, standing by the roaster and making small adjustments
beans roast. Working in small batches is key to teasing out coffee's delicate aromatic
compounds, because you can time the roast perfectly and heat the beans evenly. We've
customized our roasters to deliver an even roast and exceptional flavor.
Practice Barista Craft
Baristas matter. It's a fundamental fact of coffee, yet so often overlooked: premium
become a world-class drink in the hands of a skilled barista. In the chain from farmer
to consumer, baristas make the final connection.
Every barista goes through
intensive training before serving a single drink. Some develop a passion for the
through self-study competitions, and traveling to origin.
Why our Chai Teas?
It's All in Our Ingredients!
That's right. We take special pride in choosing high quality ingredients from
around the world to blend into our award-winning chai. We make our chai
with freshly ground spices. Real spices, like cinnamon, clove, cardamom,
nutmeg and ginger are just a few we use to commemorate chai's traditional
but dynamic flavors. We wait until just before the canisters are sealed to mix
these spices into every batch of chai. So just as you pour the hot water or
milk over any chai mix, the distinctive chai fragrance and flavors begin to
fully bloom into a well-balanced chai right in your cup.
Another ingredient we use that sets us apart from other chai mixes is our GMO-free,
non-dairy creamer, which offers a wonderfully creamy texture without the heaviness
of chemicals and fillers. Every chai product is certified CRC Kosher, is free from
hydrogenated oils, trans fats and gluten. The quality and mixture of spices and ingredients
assure the crisp, clean flavor of our chai, boasting its depth in every sip. Our chai's
are delicately blended into a convenient mix that make a perfect daily cup - at home
or on the go. Simply mix with hot water or milk and enjoy.
Why our Premium Smoothies?
Our premium smoothie purees are made of only the highest quality fruit and antioxidant-rich
Rooibos (red) tea to make a delicious and refreshing fruit smoothie. All-natural,
fat, and caffeine-free! Our fruit smoothies contain only pure sugar, no high fructose
corn syrup, and no preservatives. Simple to make - just add ice, blend, and enjoy!